The SFL Media Group logoA King Bull
Ventures Company
Work With Us
The Miami skyline across Biscayne Bay
Est. 2010 · Miami-Dade · Broward · Palm Beach

South Florida’s
Media Group

Seven local brands. One audience that lives here, goes out here, and spends here. SFL Media Group is how South Florida decides what to do, where to go, and who to partner with.

7
Local brands
2010
Founded with SFL Date Ideas
3
Counties covered daily
49,337
Instagram followers, combined
The Engine Behind The Group

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The group is the audience. Miami AI Agency is how that audience becomes your customers — free websites and AI marketing for South Florida businesses, built and run by the same team behind all seven brands.

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The Media Kit · Reach

The audience, in real numbers

No inflated reach decks. These are the group’s live social numbers and measured search visibility — the same figures our partners plan against.

49,337
Combined Instagram followers
Across all seven brand accounts — led by @sfldateideass, one of South Florida’s largest local audiences.
7,519
Google search impressions
Oct 3–31, 2026 · trailing 28 days. 58 clicks to group sites in the same window — people actively searching for what to do and who to partner with.
546
Businesses listed
Local businesses listed across the group’s directories today — and the directory network grows every week.

Updated October 31, 2026 · Followers pulled live from Instagram · Search data: Google Search Console, Oct 3–31, 2026 · trailing 28 days. Across the group's measured Search Console properties (sfldateideas.com, sflcoolevents.com, bestofsfl.com, pamperedvisits.com, sfltoday.com, sflkidguide.com). Pulled Oct 31, 2026.

The Brands

Seven brands. One South Florida.

Every brand in the group owns a lane — dating, news, business, services, events, family, and the city’s wild side — and every one of them points the audience at local business.

The FlagshipThe Miami skyline at sunset across Biscayne Bay

SFL Date Ideas

Where it all started — founded 2010. South Florida's date-ideas authority — the best nights out across Miami-Dade, Broward, and Palm Beach, curated since 2010. Sixteen years in, it is still the group’s flagship and the audience every other brand was built on.

Waterfront dining in South Florida
Best of SFL logo
Magazine + Directory

Best of SFL

The magazine and business directory celebrating the best of South Florida — and the businesses behind it.

A mobile spa treatment at home
Pampered Visits logo
Mobile Services Directory

Pampered Visits

The mobile-services directory — spa, beauty, wellness, and home pros who come to you, across South Florida.

Kids enjoying a day out in South Florida
SFL Kid Guide logo
Family · Events & Guides

SFL Kid Guide

Family events and guides — where South Florida parents find what to do with the kids this week.

Core Focus · Directories

Searchable local discovery

Media gets the attention — directories close the sale. When a South Florida customer searches for a night out, a business, or a pro who comes to them, the group’s directories are built to be the answer.

01

SFL Date Ideas Directory

Date-night venues, restaurants, and experiences — the listings couples find when they plan a night out.

Browse the directory →
02

Best of SFL Directory

South Florida's business directory — local companies presented as the best of their category and city.

Browse the directory →
03

Pampered Visits Directory

546 mobile-service businesses across 10 categories — the pros customers find when they search for help that comes to them.

Browse the directory →
What We Do

Local media that moves local money

We publish what South Florida reads, follows, and searches every day — then turn that attention into customers for the businesses listed with us.

01

Local Media & News

Daily news, magazines, and social publishing across seven brands — including one of the region’s largest local Instagram audiences.

02

Directories & Discovery

Searchable directories for date-night venues, local businesses, and mobile services — built to rank on Google and convert searchers into customers.

03

Event Coverage

Tri-county event coverage and listings — from Art Basel-scale weekends to the neighborhood festival a business needs filled.

04

Guides & Content

Keyword-first guides and features that answer what locals are actually searching — and put our partners inside the answer.

For businesses: Advertising · Sponsorships · Featured Listings
Get the media kit
Miami skyline
Miami-Dade

Miami · Miami Beach · Coral Gables · Wynwood · Doral

Fort Lauderdale beach
Broward

Fort Lauderdale · Hollywood · Plantation · Davie

West Palm Beach waterfront
Palm Beach

West Palm Beach · Boca Raton · Delray Beach

Our Story

One website in 2010.
Seven brands today.

SFL Media Group started in 2010 with a single website — SFL Date Ideas — built on a simple bet: South Floridians will always be looking for something to do, and whoever helps them decide owns the relationship.

Sixteen years later that bet runs seven brands strong: news, events, family, business, mobile services, and Miami’s own tabloid, The Miami Dirt. The group is the media arm of King Bull Ventures — built in South Florida, for South Florida, and just getting started.

We are building brands.

01

Own South Florida discovery

When locals search for what to do, where to go, or who to partner with, our brands are the first answer — in Google, on Instagram, and in the group chat.

02

Grow every brand, every month

More followers, more rankings, more listings — measured with real numbers, published in our media kit, and never rounded up.

03

Turn reach into revenue — for us and our partners

Advertising, sponsorships, and featured listings that put local businesses in front of the audience that actually buys. Their results are the business model.

The Founder

Carlos Vargas

Founder & CEO · SFL Media Group · King Bull Ventures

Carlos Vargas founded SFL Date Ideas in 2010 — one date-ideas website, built in South Florida, for South Florida. Over the next 15+ years he learned, brand by brand, exactly what this region searches for, goes to, and hires.

He turned that into SFL Media Group: seven local media brands under King Bull Ventures, pairing directories, news, events, and social reach that local businesses can actually buy into. The map has never changed — Miami-Dade, Broward, and Palm Beach: its people, its businesses, and its nights out.

Work With Us

Put your business in front of South Florida

Advertising. Sponsorships. Featured listings. One inbox for all seven brands.

Tell us what you’re after and the team will send the media kit — rates, placements, and the audience numbers behind every brand in the group.

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